Development Phase in Instructional Design
This phase elaborates and builds on the Learning Objectives and Learning Steps that were produced in the design phase. It basically fleshes out all the previous content that was built in the prior two phases (Analysis and Design) into a complete learning platform. The end result is the instructional courseware — the media and its content, such as software, lesson outlines, and video, that contains the instructional content and activities that will aid the learners in their quest for better performance.
Note that in some Instructional Design circles, development is lumped together with the design phase. This is normally truer in smaller organizations where one or two instructional designers are responsible for creating the entire learning platform. In larger organizations instructional designers normally create the learning blueprint (Design); while other personnel, such as artists, technical writers, programmers, etc. assist them in creating the various activities as dictated by the blueprint.
Backwards Planning in the Development Phase
The backwards planning model has six activities in the Development Phase that directly support the Performance Needs:
- List Learner Activities —Activities are designed and built to assist the learners to master the learning objectives. The activities are chosen on the basis that they will help them learn the needed skills and knowledge to support the Business Needs. In addition, performance aids that the learners can use on the job are created. Performance aids are a great way to assist the learners perform their tasks in that they reduce the learning time and provide information that is not used on a daily basis, thus easily forgotten.
- Choose Delivery System — The medium is selected that will not only best deliver the learning platform to the learners, but also has the least interruption on their jobs. This means it should stream into their workflow as much as possible, rather than cause a cessation of their workflow. This can be often done by using performance aids, social media, informal learning techniques, etc.
- Review Existing Material — A search should be performed to see if any preexisting content can be recycled to meet the performance needs. This helps to prevent “reinventing the wheel.”
- Develop Instruction — The courseware (instructional material), such as the activities, performance aids, content, context, etc. are created so that the best learning environment is provided.
- Synthesize — The parts of the courseware are combined into a coherent whole so that it best integrates the information and activities into a learning platform that fosters performance.
- Validate Instruction — Ensure the learning platform helps the learners to reach the business objective and informs them of the need to perform to the required standards.
The map below shows how the development phase fits in with the first two phases (analysis and design):
Go to the next section: List Learner Activities
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Watson, R. (1981). Instructional System Development. Paper presented to the International Congress for Individualized Instruction. EDRS publication ED 209 239.
Branson, R. K. (principal investigator) (1975). Interservice procedures for instructional systems development: Executive summary and model. Tallahassee, FL: Center for Educational Technology, Florida State University. (National Technical Information Service, 5285 Port Royal Rd., Springfield, VA 22161. (Document Nos. AD-A019 486 to AD-A019490).
Branson, R. K., Rayner, G. T., Cox, J. L., Furman, J.P., King, F. J., Hannum, W. H. (1975). Interservice procedures for instructional systems development. (5 vols.) (TRADOC Pam 350-30 NAVEDTRA 106A.) Ft. Monroe, VA: U.S. Army Training and Doctrine Command, August 1975. (NTIS No. ADA 019 486 through ADA 019 490).