Research Design

Quantitative Research

Qualitative Research

Expert Panels

Executive Interviews

Statistical Analysis

Secondary Data Analysis






Secondary Data Analysis

There are many sources of, and methods for analyzing, information that is not obtained through primary research. At NorthView Group, we use the following means for gathering and analyzing information that is already at hand, and thus in many cases can gain insight and strategic direction for our clients at a much lower cost:
  • Using in-house information
  • Product registration/Warranty forms
  • Ongoing dialog with sales staff/Providing sales staff with specific questions for customers
  • Customer service department/Technical support department
  • Using available outside sources of information
  • Governmental sources
  • On-line databases
  • Observation of competitors' activities

NorthView Group can help train your staff to most effectively gather and analyze this information, or we can conduct this type of secondary data gathering and analysis on an ad hoc or ongoing basis.