Jim Young
President
Research and Consulting Experience

• Over 15 years of experience in designing and managing marketing research projects/programs, analyzing and reporting on results, and providing recommendations and consulting services to clients.
• Founder and President of NorthView Group, a marketing research and consulting firm.
  
• NorthView Group clients, in partnership with BrandSolutions: Microsoft, Nokia, Synopsys, Quantum, Nortel Networks, Simon Properties, Bayer Crop Science, Diagnostic Ultrasound and many others.
• NorthView Group non-profit clients, in partnership with BrandSolutions: Northern Plains Resource Council, Idaho Conservation League, Washington Environmental Council, Graphic Artists’ Guild, Wisconsin Environmental Decade.
  

Work Experience

• President, NorthView Group – 1998 to present
• Senior Brand Strategist, BrandSolutions (Division of EvansGroup, now Publicis USA) – 1997 to 1998
  Clients: Sun Microsystems, Quantum, H-P, Packet Engines. and several others
  Awards: Outstanding Employee Performance Award, 1998.
  
• Research Manager, Pacific Rim Resources - a communications & PR consulting firm – 1994 to 1997
  Clients: WA State Dept. of Transportation, King County Solid Waste, Seattle Water Dept., Washington State Lottery, Oregon Dept. of Transportation, and many others
• Account Executive, Market Trends Research - a national marketing research firm – 1988 to 1993
  Clients: Tandem Computers, Apple Computer, Aldus, IBM, McCaw Cellular, Andrew Corporation, Applied Microsystems. and many others.
  

Education

• MBA, Marketing concentration, Seattle University
• BA Psychology, University of Washington
  
• BA Political Science, University of Washington

Tracy Klinkroth
Senior Project Manager and Strategist
Tracy has over 15 years’ experience in developing insightful marketing research programs for a variety of clients in the retail, healthcare, high-tech, financial and consumer packaged goods industries. She developed her strong research background while employed at Wallace & Washburn Marketing and STAT Resources in Boston, Massachusetts. From there, she became a Brand Analyst at BrandSolutions, the branding division of EvansGroup Advertising (now Publicis USA) in Seattle. Tracy is a key part of the NorthView Group team, providing the technical expertise needed for executing projects, as well as the strategic thinking needed to help our clients succeed. Tracy’s clients have included Real Networks, Opiva, PFF Bank and Trust, Tully’s Coffee, K2 and New Balance.

Andrew DeNance
Senior Qualitative Manager
Andrew is NorthView’s qualitative expert, helping design our qualitative projects, and managing and conducting the actual qualitative work. Andrew is a highly experienced and engaging moderator, having conducted hundreds of focus groups and executive in-depth interviews across many industries. His excellent interpersonal and communications skills have been developed through a combined twenty years of marketing research, sales and marketing management, and teaching.

His background and experience in teaching children and adults, in behavioral science and psychology, and in group dynamics has contributed to his versatility in conducting individual interview and focus group research with a wide variety of respondents. From working on an in-depth level with children and teenagers, to seniors, to MIS managers, to CEO’s, Andrew provides the necessary and appropriate communications and interactive skills to deliver optimum results for our clients.

Andrew's extensive client experience includes: Nokia, US West, Minute Maid, Washington State Dept. of Transportation, National Jewish Medical Center, Quantum, Hewlett-Packard, Starbucks, Weyerhaeuser, Microsoft, REI, Optiva, Eagle Hardware and Garden, Frank Russell Company, plus many others.