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Likert Scales

In 1932, Renis Likert invented a measurement method, called the Likert Scales, used in attitude surveys. They allowed answers that ranged from "strongly disagree" to "strongly agree." 

For example:

1. My job provides a lot of variety.
Strongly   Disagree   Slightly   Undecided   Slightly  Agree  Strongly
Disagree              Disagree               Agree            Agree

2. My job provides the opportunity for independent action.
Strongly   Disagree   Slightly   Undecided   Slightly  Agree  Strongly
Disagree              Disagree               Agree            Agree
Likert also developed the Linking-pin concept. This concerns the manager's role in relation to the groups they supervise and the group's perception of that manager. Managers are members of at least two groups and their behavior reflects the values, norms, and objects of both groups - a manager is a subordinate in one group and a superior in another group.

Notes
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 Copyright 1999 by Donald Clark
Created December 1, 1999
Last Update January 22, 2000
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